http://localhost/immerge/index.php en william@immergetech.com Copyright 2011 2011-12-30T15:30:13+00:00 http://immergetech.com/index.php/site/article/facebook_really_grew_website_integration_in_2011/ http://immergetech.com/index.php/site/facebook_really_grew_website_integration_in_2011/#When:15:30:13Z While not every business needs Facebook (contact us to discuss if it’s right for you!), there are now more options to consider to fit different size businesses to fit different levels of traffic on your site. Today, using Facebook is more than just having a Facebook page that you post to. It's about integrating Facebook into your website to make it easier for people who find something they like on your site to share with their Facebook friends. Depending on the activity level on your website, you can have links to popular content display on your homepage, all determined by the help of Facebook's powerful open graph tracking technology. Here's an article that outlines the 10 ways that you can add Facebook to your site. Check out Facebook's instructions to see how we added Facebook comments to our posts. 2011-12-30T15:30:13+00:00 http://immergetech.com/index.php/site/article/goo/ http://immergetech.com/index.php/site/goo/#When:22:54:34Z Google recently updated their Google Analytics offering with a brand new interface and better reporting tools. Find out about some of the new features and contact us to find out how to get Google Analytics running on your website. Quick Primer - What is Google Analytics? Google Analytics is an enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. You can see and analyze your traffic data in an entirely new way. You can then use this data to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. How is it Better Today? Google recently upgraded the solution with some great new features. These are three important analytics functions. With Real-Time, you get to physically see who is viewing your website at that moment, along with where they came from and some navigation analytics. Did you just send out a big email marketing campaign and want to check in on real-time results? This report is for you! Get Analytics On Your Site Each situation requires a little bit different process of adding the code. We will work with you to figure out what needs to be done and can help you get it setup. We typically recommend a weekly email summary to come to key staff at your organization. We'll help you get setup and running! Contact us today. 2011-12-20T22:54:34+00:00 http://immergetech.com/index.php/site/article/expressionengine_certified_pro_network_members/ http://immergetech.com/index.php/site/expressionengine_certified_pro_network_members/#When:14:51:32Z Last week, we received confirmation that we met the requirements for the ExpressionEngine Pro Network. Last week, we received confirmation that we met the requirements for the ExpressionEngine Pro Network. This means that our work has been reviewed by EllisLabs, the makers of ExpressionEngine, and met the standards of harnessing the power of EE to make sites easier to manage for our clients. We also had to show that our websites are professionally designed and compliant with the core of web standards today. They reviewed the underlying HTML/CSS of our work. We believe in effective homepage design that speaks to your audience with well-defined, lead-generating site features. We help you create trust with your audience through relevant, intelligently organized content. Contact us today. 2011-11-03T14:51:32+00:00 http://immergetech.com/index.php/site/article/hello_from_the_expressionengine_nat._conference/ http://immergetech.com/index.php/site/hello_from_the_expressionengine_nat._conference/#When:22:48:09Z Matthew, Jeremy, and I are all in NYC with 200 of our closest friends from all over the country and the world for the US national conference. Day 1: Development Day Here is a video presentation of our final product after 9 laborious hours working on a team of 9 people to create a website for the fake dutch rock band Bonita Ave. Day 2: Conference Presentations Lots of good talks from the chief executive officer of ExpressionEngine, the chief developer of BrilliantRetail, successful business folks and addon developers. Also, there was great time getting to know some Canadians better. They were on our team on dev day, and today we spent more time sharing tips and laughs. PS: The Bonita Ave dev day site is live! Day 3: More Conference Presentations We ended the week with some awesome presentations and free addon trials. One that we like a lot is Title Master. You can learn more about what ExpressionEngine can do for you with these resources: EE Insider - All the news about ExpressionEngine Devot:EE - Our marketplace for plugins EE Podcast - Great audio interview and tips for developers and creative directors 2011-10-20T22:48:09+00:00 http://immergetech.com/index.php/site/article/facebook_timeline_feature_launches_oct_1_2011/ http://immergetech.com/index.php/site/facebook_timeline_feature_launches_oct_1_2011/#When:20:02:21Z Personal users of Facebook were about to see some big changes at the end of 2011. Timeline (whenever it officially launches) will allow you to go back BEFORE FACEBOOK! Facebook CEO Mark Zuckerberg has unveiled the company’s much anticipated overhaul of profile pages, transforming the user profile into a virtual scrapbook. Learn more at facebook.com/about/timeline *************UPDATE**************** 11-1-11 So, Facebook has had some legal challenges to the new feature and even its name. There are about 1.5 million of us using the new feature anyway because we went and became "FB developers". For more information about the launch holdups, read this article on PC World. *************UPDATE**************** 12-19-11 So Timeline has finally launched and now on all major mobile phones - Android and iPhone. More information can be found here. 2011-09-29T20:02:21+00:00 http://immergetech.com/index.php/site/article/recent_social_media_talk_recap/ http://immergetech.com/index.php/site/recent_social_media_talk_recap/#When:14:26:35Z I spoke today at an annual training conference for the retail stores across Virginia that sell the jewelry line from Trollbeads. See pictures and testimonials from the event as well as download a PDF from the presentation. Trollbeads. It's an interesting name for a jewerly line, right? Well, in a video they showed at the conference the owner and founder of the business said that when she created the brand in 1976 she wished she had known she would be in dozens of countries. It's too late to change now because her brand is well established, and the name seems overlooked because the product line is so popular. I was asked by the state rep manager to come speak at this event because this product is sold through a network of small shops across the world (4000 was a number mentioned at the conference). Here is a PDF of the PowerPoint. Here is some feedback from Linda, one of the attendees who came from Lantz's Pharmacy in Stephens City VA. 2011-09-28T14:26:35+00:00 http://immergetech.com/index.php/site/article/google_places_-_now_more_important_than_ever_for_brick_mortar_businesses/ http://immergetech.com/index.php/site/google_places_-_now_more_important_than_ever_for_brick_mortar_businesses/#When:19:18:53Z Google Places is a great, free tool to get your website to appear on the first page of Google’s results in local search results. If you have a brick and mortar store, you need Google Places working for you. Below is a video from Google on their product. Contact us today if you would like us to work with you on a contract to claim, update, and give you tips on how to keep managing the Google Places page yourself.   2011-09-07T19:18:53+00:00 http://immergetech.com/index.php/site/article/video_interview_with_immerges_web_services_director/ http://immergetech.com/index.php/site/video_interview_with_immerges_web_services_director/#When:00:57:44Z View an interview with William Roy, Web Services Director for Immerge. He is interviewed by Larry Miles, Sales Manager for McClung. 2010-08-18T00:57:44+00:00 http://immergetech.com/index.php/site/article/quick_facebook_tips_for_businesses/ http://immergetech.com/index.php/site/quick_facebook_tips_for_businesses/#When:21:53:22Z While Facebook isn’t perfect for every business, I’ve got a couple of tips for you to get the most out of your Facebook fan page. 1. Have a Call to Action When making posts, be sure to have a call to action. Letting people know you are open for breakfast is important. Instead, post that customers who come in for breakfast and mention the Facebook announcement then the customer will receive 5 percent off of their meal.   2. Use Direct Share When you post to your fan page, your post appears in the news feed of your friends. This is good brand exposure. However, you can directly market to your friends for even greater impact since someone might miss your post in their feed. Now, don't abuse this! Be thoughtful and personal when using this feature. You're not just posting to the world anymore. You're sending right to a person's email. 3. Request Feedback Thinking about offering a new service or about carrying a new product? Ask your fans what they think! You might just receive valuable feedback. There are some pay-based poll/survey Facebook applications in the marketplace that you can setup quickly. But really, you can just post the question and a thread will be generated once someone comments. And all of the individuals that comment are notified when someone else comments. This is a great community builder and can provide invaluable insight for you as a business owner. 2010-04-03T21:53:22+00:00 http://immergetech.com/index.php/site/article/improve_your_firefox_browsing_experience/ http://immergetech.com/index.php/site/improve_your_firefox_browsing_experience/#When:19:26:13Z Firefox is my preferred browser for 95% of my Web surfing. Firefox is typically the fastest browser for most users. One issue that most users may not know about is that every tab or new window you open uses more system resources from your computer. I’m going to share with you one way to improve your FireFox browsing experience. Firefox is my preferred browser for 95% of my Web surfing with Google Chrome and Internet Explorer making up the last portion. Firefox is typically the fastest browser for most users, though Google Chrome can load more feature-intense Web sites like your email client Google Mail (gmail). One issue that most users may not know about is that every tab or new window you open uses more system resources from your computer. You might think that just closing a window or tab in FireFox will release the resources back for other tasks on your computer. Well, actually it doesn't. You won't notice a problem if you regularly close your browser when you are done, but I know a lot of people who keep the browser left open, typically with a few of their favorite sites left open. Over time, this can really slow down your computer. So, before walking away from your computer, close all the tabs and windows that you are done using and just leave the ones open you want to come back to later. Then, go to File > Exit and select "Save & Quit" when the alert box displays. Next time you open FireFox, the tabs you left open will open automatically for you. You might see an alert box asking if you would like to "Restore Previous Session." Go ahead and select the restore option, and you are off to the races where you left off but with a faster browsing experience! 2010-03-28T19:26:13+00:00