On the eleventh day of Christmas, Immerge gave to me, 11 Leaping Page Speeds.

How fast your page loads is often the difference between a sale or no sale. If your site isn’t loading in fractions of a second, users move onto the next applicable search results. We live in a world where instant gratification is necessary or our attention is gone. Google’s attention will also be gone; load times affect search rankings. Pages that are not mobile friendly and/or slow will get booted to the depths of the search results, instead of being front and center on the first page.

You can check page speed scores on your site easily by using the Google PageSpeed Insights Tool. It will show you your current speed by giving your pages scores out of 100. The tool then suggests how to improve your site speed, usually by optimizing images.

Why is Image Optimization typically the issue?

Your site might be trying to force an image that’s too big into a tiny container. If you size your image down beforehand, your site won’t have to, allowing it to load quickly and not crash your page. Many images are 3,200+  pixels wide, while many containers are much, much smaller. It is easy to inspect the size of your image box by right-clicking and selecting “inspect”. Then, hover around the box or slider you would like to view to find the dimensions. After finding out the dimensions of your box, resize your image using a paint, photoshop, etc.

Google recommends that you also focus on everything above the fold: anything viewers see before scrolling. If it loads faster, the rest of the page has a second to catch up while users are captivated by what they see first. It really is all about user experience, which is why they will leave if your site doesn’t load in time to grab their attention.

Check out our blog post from this summer for more page speed tips.