It’s been real. It’s been fun. We would even say that it’s been real fun. Tech Thursdays started as way to inform other small businesses on the importance of digital marketing and marketing best practices. We hope that you learned some valuable information along the way. From SEO for improving your search rankings, to social media plans, there is a digital marketing campaign that can work for your business out there.
As we wrap up our summer series, think back on each week of the series and begin to ask yourself these valuable questions.
1. What is your current search ranking?
That would be a good thing to know. Look at it this way: how can you beat your competition if you don’t know where you stand? 90% of users only look at the first page of Google results, so if your site doesn’t come up on the first page, you aren’t reaching your full potential.
2. Does your site load quickly?
If not, users will be tempted to click out of your site and onto a new business in the search results. Load times are especially important for mobile searchers – the vast majority of the U.S. now.
3. Are you implementing keywords into your page copy?
Through keywords, people are able to locate your business in search engines. Keywords are particular words in your web content that describe specific web pages, and it’s important to choose the right ones in order to attract the ideal customer.
4. Have you optimized your Google My Business Page?
GMB is an organization-and-customer friendly tool that allows your business information to be displayed across search results and maps. You should take time to optimize your GMB page because it helps new clients find you quickly and easily. On top of that, setting up your page and making frequent updates will help boost your search ranking, as well as letting you check your ranking.
5. Where is your site listed on the rest of the web?
Citations show search engines that your site is related to a region and services, so that your site can be compared against similar businesses. Each citation builds site authority and add external links that direct searchers to your site.
6. Is your site up to date with internal links?
This helps site visitors navigate your site, as well as boosts your SEO. If your homepage refers to content on other pages, be sure to include a link that directs visitors to that page.
7. Are utilizing Pay-Per-Click advertising?
If not, you may want to start. Paid Search ads can help your business get in front of people who are already looking for it’s products or services. It is a cost-effective form of advertising that enables your business to target their ads to specific audiences at the right time and place.
8. Have you branched out to using high quality, attention-grabbing display ads?
Display ads are a type of Pay-Per-Click ad designed to generate more awareness by letting potential customers know that your products or services are out there. When someone clicks on the ad, they are taken to a landing page designed to influence the viewer to take further action such as buying a shirt or signing up for an e-book.
9. Are you utilizing e-commerce and shopping ads?
They provide an easy way to attract potential buyers by showing images of your product to consumers actively searching for it. 81% of shoppers research products and services online before making purchases – proving that retailers should invest in e-commerce now more than ever before.
10. Do you know the difference between promoting your services on Facebook, Twitter, Linkedin and Instagram?
Each social media outlet is valuable, but only if you’re using them correctly to gain new customers and capitalize on existing ones. Now more than ever, searchers use social media to find brands they want to interact with.
11. Do you have a 360 tour of your space?
360 tours increase relevancy and help your business appear higher in search results, making your business more visible to searchers. On average, visitors spend 5 times longer on sites with virtual tours. This extra time is worthwhile because it can lead to an increase in annual conversions by as much as 47%.
12. Have you created well-crafted email lists and emails?
Email allows you to communicate directly with an audience that is typically already warm to your brand. Accordingly, email can improve engagement because it helps deepen the relationship with your audience.
Each of these resources are ideas to contemplate as you begin to build a digital campaign. There is not a one size fits all solution, but more general guidelines for ensuring your brand is relevant and easily found by searchers. If you want to take your marketing to the next level or feel like you can’t do it alone – Partner with Immerge. On top of being a Google Partner, we have experience creating entire packages that utilize each of these important aspects. We can work with you to identify business goals, appropriate target audiences and track the success of the chosen campaign. Additionally, we are flexible. As new industry updates come out, we are able to adapt the campaign to the changing digital environment. Immerge can be the difference between an average campaign, and a well-managed, successful campaign for your business.