Happy Tech Thursday! This week's post feautures to specific ways to boost your SEO: Pagespeed Optimization and Keywords! Let's get to it!
There are a hundred things to consider when you’re creating a website. A critical factor you have to look at is how long your pages will take to load. The average mobile page takes 8 seconds to load, which is an awful long time if you think about it. Studies show that about 60% of searches are conducted on mobile devices, which is why we focus on mobile-first at Immerge. Having fast page speeds not only improves your ranking in search results but it also keeps visitors on your site for longer.
At Immerge, following best practices for increased page loading time is part of our package. Here are several ways we make that possible.
Start off by checking the page speed scores on you site. The Google PageSpeed Insights Tool and GT Metrix are useful tools that give a thorough picture of your current speed by giving your pages scores out of 100. These tools also give suggestions on how to improve your score. Normally, the highest priority is image optimization and code minimization.
Image and Video Optimization
When it comes to videos, make sure the video frame size matches the size of the container it sits in. This ensures that the page doesn’t waste time loading a bigger file than necessary. More often than not, images are too big for a page. You can resolve this by shrinking the image to the correct size and saving it in a web-optimized form. You can learn more tips on how to optimize images for pagespeed here.
Websites run on code. When developers write this code, it’s important that they minimize the spaces and blank lines they leave, because not doing so, increases the size of the file, and can inadvertently slow the page down. At Immerge, we use plugins to condense the code so it can run faster. Prioritizing the code to run on critical page elements can help improve your code loading time, so the user isn’t waiting in front a blank screen. This optimization can be a huge improvement to your page speed.
Server Response Time
Another effective way to improve your page speed is to get your site hosted on a more powerful server. This responsibility usually falls on your webmaster. There are numerous services out there that can get a better server response time for your site, like Amazon’s Elastic Cloud.
Google values mobile response time, and that emphasis is only growing with the increase in mobile usage. They introduced Accelerated Mobile Pages (AMP’s), a tool designed to make faster mobile pages. Although AMP’s are not currently prioritized in Google’s SEO rankings, AMP’s will become a factor in rankings in the future as mobile pages begin to load rapidly.
A large part of your business’s online success depends on how easily people can search and discover your site. Through keywords, people are able to locate your business in search engines. Keywords are particular words in your web content that describe specific web pages, and it’s important to choose the right ones in order to attract the ideal customer. What are people searching in order to find your business? That is normally a good indication of keywords to use.
There are a number of ways to optimize your keywords, and we can show you how through Immerge’s best practices. You’ll have to make sure that you incorporate the right keywords in all aspects your site’s content, including: titles, URLs, headlines, body content, and images.
Titles are used to describe listings in search engines. It’s recommended that you use descriptive titles, while incorporating 2-3 keywords so that searches find your listing relevant to what they are looking for. Its also important to have an enticing title in order to increase the likelihood of someone clicking on your listing. An effective title will have a positive effect on search rankings and clickthrough rates.
Make sure that you incorporate keywords in your URL in order to give a further description of the content on your web page. For example, this blog post is about pagespeed and keyword optimization, so the slug name in the URL is ‘/pagespeed-keyword-optimization’ right after the domain. This helps with search rankings when search engine bots perform crawls.
A meta description is the text placed below the title and link of search engine result. Meta descriptions don’t directly influence search rankings but they’re still useful for bringing more clicks by informing searches what your listing is about.
Headlines and Content
Be sure to include keywords on your site’s headlines and content; most search engines use them as factors when determining rankings. This is useful is because it makes visitors stay on your page longer, since no one likes clickbait. Keep in mind not to overuse the keywords (keyword cramming) as this may have a negative impact on rankings, just make sure the page reads conversationally not sounding like a broken record.
Image Alt Tags
When uploading images to your site, make sure that the image is tagged with the appropriate keyword by creating alt texts. Image alt texts tells search engines what an image is about. This ensures that your image shows up in appropriate locations in search, so it is good to be descriptive.
We hope you keep in mind these tips to optimize your pagespeed and keywords, as you work towards building your web presence. Whatever you need, Immerge is here to help!