Digital Marketing Specialist/Content Writer
Immerge is seeking a qualified Digital Marketing Specialist/Content Writer to join our team in Downtown Harrisonburg. We are specifically looking for an individual with digital marketing and content writing training/experience. Please note, we are not looking for remote workers at this time. Candidate must be willing to relocate to our area.
Establish web presence to boost brand awareness
Suggest and implement direct marketing methods to increase profitability
Stay apprised of key digital trends and best practices
Writing copy for websites including blog, social media platforms, advertisements, press releases and other forms of content
Conduct keyword research
Talk to customers in order to ascertain and understand their needs, market, and goals.
Design and manage digital media campaigns aligned with business goals
Monitor ROI and KPIs
Provide monthly reports on campaigns
Experience with Google Adwords and analytics, Facebook business manager, and social media management.
Familiarity with web design and content management systems
Strong verbal and written communication skills
An ability to multitask and perform under tight deadlines
Ability to write targeted keyword rich marketing messages (ads in search and social, search engine data which is meta title and description, blog posts, emails, and social media posts)
Ability to learn a variety platform interfaces
Must be able to manage budgets, task assignments and due dates, and maintain project scope.
Solid knowledge of the following:
Graphic design work including working knowledge of Adobe Photoshop and Illustrator
Marketing strategy design
Marketing automation programs
Experience with dealing with customers and doing presentations.
Google Adwords (Fundamentals, Mobile, and Search)
To apply, please submit your resume, portfolio, and writing samples to ZipRecruiter.
Immerge is a division of McClung Companies. At McClung, we seek to deliver an exceptional customer experience and be recognized as the region’s premier experts for comprehensive printing, marketing, and digital services. And, as we have for many years, we commit to continue our heritage of innovation, personal service, and exceeding partner expectations at every touch-point.