Email Marketing Best Practices | Tech Thursday

Email Marketing Best Practices | Tech Thursday

Email marketing has evolved to become one of the fastest growing online advertising mediums to date. Marketers are increasingly allocating more of their budget to email campaigns for the following reasons: Email allows you to communicate directly with an audience that...
Like for Like, Follow for Follow | Tech Thursday Edition

Like for Like, Follow for Follow | Tech Thursday Edition

Are you a real business if you’re not on social media? It’s 2017- at this point, it’s a little sketchy if you don’t have social media. One step further, if you aren’t posting relevant content to your accounts, viewers might dismiss your brand. Think about it...
Tech Thursday | Shopping vs. Display Ads

Tech Thursday | Shopping vs. Display Ads

What are display ads? You have probably seen display ads on many websites you’ve visited. They usually appear as an image with text in a box, and are displayed on top of a web page or on the sidebars. Display ads are a type of Pay-Per-Click ad, so when someone clicks...
Tech Thursday | What is SEM?

Tech Thursday | What is SEM?

For this week’s Tech Thursday, we are going expand the digital marketing umbrella and delve into Search Engine Marketing, or SEM for short. Not only is it an effective way to grow your online presence, but it can also improve your SEO! What is SEM? Search engine...