Google AdWords Pay-Per-Click (PPC) Advertising Campaigns
What is PPC?
PPC, or Pay-Per-Click, marketing is a form of online advertising in which you are only charged when a prospective client clicks on your ad. Search engines, such as Google, and social media platforms, such as Facebook, make this available by displaying your ads at the top of search results, in newsfeeds, and throughout their networks. The price per click is determined by auction; the highest bidder with the highest quality, relevant ad gets the best placement.
Why Use PPC Marketing?
PPC marketing is quick to establish, and quick to see results. If you want to promote a new product, you can drive traffic within minutes of launching a new PPC campaign.
PPC marketing allows you to target specific search phrases and people in order to maximize conversions. Instead of pushing your promotions in front of people, you’re pulling people to your products and services.
Wile the cost-per-click varies based on industry and competition, the benefits associated with that click make it a bargain. With correctly established PPC advertising, you can rest knowing that your money is being spent on people who are actually interested in your products and services. These services also allow you to set budgets so you never spend more than you intend.
These PPC services allow you to monitor who is responding to your ads and how they’re getting there. Not only is this beneficial for showing results and improving efforts, but you are then able to retarget your ads based on previous conversion data to further increase sales.
When you partner with Immerge to reach your marketing goals, we utilize our experience and knowledge of these PPC platforms to put your ads where they’re going produce the most conversions. Based on the analytics, we’ll walk you through the results and talk about what worked, what didn’t work, and what we can do to improve moving forward.
You’ll always be able to measure the effectiveness of this service. Recently, we were able to help one online retailer increase their monthly revenue with an average of 11.25 times their ad expense. We were able to show the effectiveness of these ads from the statistical data produced.
If you’re interested in what this service could do for your business, contact us, and we’ll give you a free consultation for your organization.
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Immerge is a division of McClung Companies. At McClung, we seek to deliver an exceptional customer experience and be recognized as the region’s premier experts for comprehensive printing, marketing, and digital services. And, as we have for many years, we commit to continue our heritage of innovation, personal service, and exceeding partner expectations at every touch-point.