Google Street View is a technology featured in Google Maps and Google Earth that provides panoramic views from positions along many streets in the world. It was launched in 2007 in several cities in the United States, and has since expanded to include cities and rural areas worldwide. The offering has recently expanded to allow users to take an online tour of sites and businesses.
Combining specialist camera equipment with the power of Google Street View, it is now possible for businesses to add 360 degree imagery to Google Local Map results and embed those in their websites with some straightforward code.
Choosing the right restaurant, cafe or hotel is often tough. Street View allows organizations to build trust with a high-quality virtual tour that lets people experience a location before they arrive. These immersive, virtual experiences inspire greater confidence among prospective guests and patrons.
Listings with photos and a virtual tour are twice as likely to generate interest
When searching for businesses, consumers use mapping products 44% of the time
On average, 41% of these place searches result in an on-site visit.
The team at Immerge took the design requirements of our media team and seamlessly integrated them with a powerful content management system that makes it simple for our content editors to update, add to, and manage more than 1,500 entries.