Google AdWords Pay-Per-Click (PPC) Advertising Campaigns
What is PPC Advertising?
PPC, or Pay-Per-Click, advertising is a form of online advertising in which you are only charged when a prospective client clicks on your ad. Search engines, such as Google, and social media platforms, such as Facebook, make this available by displaying your ads at the top of search results, in news feeds, and throughout their networks. The price per click is determined by auction; the highest bidder with the highest quality, relevant ad gets the best placement.
Types of PPC Campaigns
Be where people are looking for you. Search campaigns run text ads that appear on search engine result pages when a user types in a query. Users see these ads when their search query matches words and phrases that a business has targeted. Businesses can use these keywords to specifically target prospective clients in need of their products or services.
Boost awareness. Unlike search ads, which are limited to search result pages, display ads show visual media on other websites and platforms. A display ad can come in the form of an image ad on the side of a website article, a video ad that plays before a YouTube video, a shopping advertisement, or a social media post on Facebook or LinkedIn. While search ads are geared toward people already on the path to making a purchasing decision, display ads plant a seed in the mind of the user for a time when they are ready to search and make a decision.
Make your brand stick. Online advertising platforms allow you to utilize cookie data to show ads to users after they have engaged with your website or social media. Remarketing campaigns allow your brand to remain at the forefront of the consumers thought, and can be controlled by choosing the interval that an ad is displayed to an individual.
Why Use PPC Marketing?
PPC marketing is quick to establish, and quick to see results. If you want to promote a new product, you can drive traffic within minutes of launching a new PPC campaign.
PPC marketing allows you to target specific search phrases and people in order to maximize conversions. Instead of pushing your promotions in front of people, you’re pulling people to your products and services.
While the cost-per-click varies based on industry and competition, the benefits associated with that click make it a bargain. With correctly established PPC advertising, you can rest knowing that your money is being spent on people who are actually interested in your products and services. These services also allow you to set budgets so you never spend more than you intend.
These PPC services allow you to monitor who is responding to your ads and how they’re getting there. Not only is this beneficial for showing results and improving efforts, but you are then able to retarget your ads based on previous conversion data to further increase sales.
Check out this recent digital marketing campaign promoting the Rocktown Beer and Music Festival.
You’ll always be able to measure the effectiveness of this service. Recently, we were able to help one online retailer increase their monthly revenue with an average of 11.25 times their ad expense. We were able to show the effectiveness of these ads from the statistical data produced.
The Google Partnership program is a benchmark of success that certifies a company’s level of understanding and experience with paid advertising in the Google network. As Google Partners, we’re going to follow the best practices for all of your paid advertising campaigns, place ads where your interested audience will see them, and ensure that you receive the highest quality of service.
When you partner with Immerge to reach your marketing goals, we utilize our experience and knowledge of these advertising platforms to put your ads where they’re going yield the most results. Based on the analytics, we’ll walk you through the results and talk about what worked, what didn’t work, and what we can do to improve moving forward.
If you’re interested in what this service could do for your business, contact us, and we’ll give you a free consultation for your organization.
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Immerge is a division of McClung Companies. At McClung, we seek to deliver an exceptional customer experience and be recognized as the region’s premier experts for comprehensive printing, marketing, and digital services. And, as we have for many years, we commit to continue our heritage of innovation, personal service, and exceeding partner expectations at every touch-point.