What is SEO?
SEO, or Search Engine Optimization, is a marketing practice focused on growing the organic visibility of your online business through search results. Search engines are smart, but they still need a little help understanding exactly what your website is about and how it can help people. The words on your page, the links to your business, and the structure of your site, all play a part in how search engines see you. While SEO is about making your website more understandable to search engines, it’s also about making your website more friendly to people.
Why do you need to optimize for search engines?
SEO is a very powerful tool that can ultimately make or break the success of your website. Here are some Google search quick facts:
- 90% of all searches end on the first page of Google
- Approximately 44% of all Google searches end with the #1 search result
- About 80% of all searches end in the first 5 results
Search engines drive the majority of web traffic, and they provide organic (non-paid) targeted traffic. The search engine is the roadway connecting you to people interested in what you offer (potential clients!). If the search engine doesn’t understand you, or the value you provide, you’re going to miss out on the opportunity to drive potential customers to your website. By optimizing your website for these search engines, you can cost-effectively boost traffic and conversions.
How Sites Are Optimized
Website content should align with your products and services while being relevant to your target audience. More relevant content across your site strengthens your online authority and rankings.
The layout and structure of your website content allows search engines to break down and understand your content effectively. The more a search engine understands, the better it knows who to serve your content to.
Audience Appropriate Language
Who you’re speaking to matters. Different industries speak in different ways, and it’s important to meet the needs of the audience you’re targeting.
Don’t put all of your eggs in one basket. Use different types of media to convey your messages. Images, videos, and infographics can all enhance your users experience and improve engagement.
Mobile Friendly and Responsive Designs
People are using mobile devices to search and make decisions more and more as technology continues to evolve. Today, it’s more important than ever to ensure that your website provides a smooth and simple mobile user experience.
Optimized URLs and Structure
URLs should be simple and allude to the page that a user is visiting. Meta data and descriptions that show up on search result pages should be simple, convey a summary of the page content, and include important keywords.
People don’t like to wait, and neither do search engines. If your page speed loads just fractions of a second slower than the competition, the search engine will punish you. People won’t wait around for pages to load either; if it’s too slow you could be losing business.
While sending emails or posting to social media don’t directly affect your SEO, they provide opportunity to boost your SEO ranking and authority. By putting your content in the hands of other people, you give them the ability to share it, engage with it, and gain high quality links from other sources. By taking advantage of every opportunity you can to bring people to and share your website, you build your online reputation and search engine ranking.
Do you know your ranking on Google?
If you’d like to learn more about our services and how they could benefit your business, you can contact us for a free consultation. We’ll take a look at your site, let you know where you stand, and what we could do to boost your search engine presence. This is a no-pressure, no-risk review of your website that will help all of us know what it will take to move your site up in those search results.
Pain Points that Digital Marketing Solves
“Our competitors show higher in search and for more queries than us. We want to utilize search better to grow our business”
Our team builds a robust and consistent profile across the web to get your businesses greater exposure in search engines and other online profiles. Improvements to the website and online profiles improve user experience as well as building online ranking factors.
“We want to improve our business/brand image online”
We help to grow reviews and testimonials across web profiles. Additionally, we help to implement a review building process in the business’ sales process.
“We want to utilize online channels to make more sales/get more leads”
Immerge sets up relevant advertisement channels, optimizes those channels for the specific business, and reports success metrics of those channels.
Let the Business Come to You
Immerge is proud to offer expert SEO services to help you effectively optimize your website for search engines. Using powerful, proven SEO techniques, our clients are gaining greater visibility through higher search engine rankings.
Contact us today for your free, no-obligation consultation and website evaluation!
Immerge is a division of McClung Companies. At McClung, we seek to deliver an exceptional customer experience and be recognized as the region’s premier experts for comprehensive printing, marketing, and digital services. And, as we have for many years, we commit to continue our heritage of innovation, personal service, and exceeding partner expectations at every touch-point.